What Is Copywriting, Why Is It Important for Business & How to Do It?
We have seen quite a lot of new technologies and new trends emerge, and those have certainly shaped the way businesses are doing marketing. The digital world has brought about the need for all kinds of developments and improvements, and business owners all over the world are now relying on various digital techniques to achieve the desired success. Yet, among all of those new things, one concept has managed to keep its important place in every single marketing strategy.
This is what I’m referring to: https://en.wikipedia.org/wiki/Copywriting
In short, I am referring to copywriting. It has been around long before the Internet, but it has also continued to play an important role in the digital landscape as well. And, there must be a reason for that. So, what you are most likely wondering is what it is that makes copywriting so important for businesses. Well, that is a question we will answer for you below.
Of course, if you’re not really familiar with the actual concept, then there is no doubt that you’re also wondering what it entails which is another thing we will make clear below. On top of all that, you probably want to know how to do copywriting the right way, should you decide to use it to your advantage. And, you most certainly will, because you’ll understand that it is an indispensable part of every single strategy.
Anyway, let us start answering those questions for you one at a time, with the aim of clearing things up and helping you understand everything you need to know. This way, you’ll get a clearer picture on copywriting, on its importance, and on how it should be done. And, that should be enough to help you incorporate it into your business marketing strategies.
What Is Copywriting?
Let us begin with the basics. What exactly is copywriting in the first place? Basically, it is the act of writing compelling and persuasive content aimed at attracting readers and motivating them to take a specific action. Whether you want your website visitors to subscribe to your newsletter, engage with your brand, download an e-book, or make a purchase, you need great copy to entice them to do any of that.
Successful copywriters are a sort of a blend of a scientist and an artist. They use relevant marketing insights to understand what works with the audience and what doesn’t, and then they rely on those insights to write enticing and beautiful content that is bound to attract people. So, we can confidently say that copywriting is a clever use of science and art.
But, where and how is it used, though? Well, there are various forms in which copywriting is used to do the persuasive work. From website homepages, about pages and landing pages, to e-mail marketing campaigns, social media posts and captions, product descriptions, digital as well as, of course, the traditional formats of print ads, billboards etc. The best strategy is, of course, to use great copy across all of your campaigns, as that’s how you’ll get the best results.
Why Is It Important for Businesses?
The next thing you are wondering is why copywriting is so important for businesses in the first place. And, well, there are several important reasons for that. If you take just a moment to think about it, you will realize that there are basically no marketing campaigns, or at least no good ones, without copy. So, this blend of art and science is essential for every single industry, and in every single campaign.
But why? Well, for starters, it drives conversions and sales. Basically, selling is the main purpose of this strategy. Great copy serves to highlight the benefits of the products or services you are trying to sell, thus making those irresistible to your audience. Coupled with a great CTA, it results in more conversions, and can even turn your prospects into not one-time, but loyal buyers.
Furthermore, this is an essential tool for building brand identity. It helps you define your voice, and thus the overall personality of your brand. Then, staying consistent across all platforms, by using the same voice in the copy, you ultimately build brand recognition and trust. Basically, your copy will be the reflection of your brand’s identity, which is why crafting it perfectly is so important.
In addition to appealing to human readers, great copy will appeal to the search engines as well. What does that precisely mean, though? Well, in short, it means that great copy is essential for search engine optimization (SEO), which serves to drive organic traffic to your website. So, in short, it will help improve your rankings, and thus increase your online visibility.
How to Do It?
The above are just some of the reasons why great copy is essential in your marketing campaigns. Those should, however, be enough to help you understand its importance and its value. What you probably want to do next, thus, is figure out how to actually do the copywriting successfully and ultimately get great results from your campaigns.
Well, here is the thing. You can certainly learn some basic copywriting and try to employ it in your strategies all on your own. But, if you are not that knowledgeable on this topic, or if you’re simply not cut out for the work, you are highly unlikely to achieve great results. This is why you should rethink the strategy of doing this alone, and instead focus on finding the right professionals for the work that needs to be done.
To cut right to the chase, what you need to do is find a great copywriter and partner up with him or her for all of your copy needs. Take your time to find various candidates, and then research them in details, assessing their skills, checking their experience, inspecting their reputation, as well as comparing their fees. Ultimately, take the time to compare all the information you have found, and figure out which professional could be best for your specific copywriting needs.
